Award Winning Brand LitPet launches it's innovative new range with Direct4Pet
Veterinary-led online retailer Direct4Pet will be stocking and distributing one of the new and innovative brands in the pet supplement market – LitPet.
LitPet is an exciting development in pet supplements which has within a year since launch, set the market alight. Based on herbal Traditional Chinese Medicine the products are receiving numerous 5* reviews from customers, LitPet has also caught the eye of pet industry experts winning a Gold Award for Best New Business and a Silver Award for Best New Product in healthcare at the 2025 PetQuip Awards. The supplements were also a finalist in the 2025 Pet Industry Federation Innovation Awards.
The range of supplements which is available for both cats and dogs is a blend of Traditional Chinese Medicine and modern science and includes products targeting stress relief, heart health, digestion, immunity, and overall wellbeing. The products have been veterinary developed and researched by the Institute of Animal Science and Veterinary Medicine, Shandong Academy of Agricultural Sciences (SAAS) , the Pet Innovation Research Institute from Hong Kong Science Park and the Key Laboratory of Science and Technology at The University of Oxford. The products are manufactured in the UK.
The range comprises Pawsitive Powder 200g, a calming supplement for dogs combining traditional herbs schisandra and valerian with clinical ingredients including Lactium and DHA; CardioPlus 200g, a health supplement formulated to support cardiovascular function in dogs featuring hawthorn and salvia as well as nutrients such as CoQ10 and taurine; ImmunoPro 200g, an all-in-one immune and vitality booster containing astragalus and ganoderma as well as beta-glucans and probiotics; and Body Balance 200g, a holistic formula for restoring internal harmony and promoting overall wellness featuring herbs codonopsis and atractylodes as well as key nutrients.
LitPet's new Meaty Mix is a series of functional nutritional pastes for cats and dogs, designed as daily supplements to target specific wellness needs. They come in pouches containing 10 sticks in each pack. These grain-free meat pastes combine traditional herbs with natural and science-backed ingredients to support specific needs like digestion, joint health, stress relief, and urinary health.
Each formula is carefully balanced using clinically active ingredients at therapeutic levels, ensuring both safety and efficacy. LitPet supplements are made with no fillers, artificial colours, or preservatives. All products are manufactured in GMP-certified UK facilities and undergo third-party testing for quality and safety giving pet parents full transparency and trust in what they give their animals. The products are thoughtfully designed for daily use, ensuring high palatability and compliance, even for picky pets. LitPet’s packaging is also FSC-certified and 100% recyclable.
Garry Howard, of Direct4Pets, said: “We are delighted to be distributing this exciting and innovative range of herbal supplements and being able to deliver something new and effective to our customers.”
Stephen Hu, Founder of LitPet, commented: “This is a milestone for our business to be working alongside one of the largest online veterinary approved product retailers in the UK. This will allow us to reach customers nationwide.”
As a UK-based, RCVS-registered veterinary pharmacy and pet-care retailer, Direct4Pet provides a full range of products – prescription medicines, food, supplements, accessories and everyday essentials – all overseen by qualified veterinary professionals.
For further information visit: https://www.direct4pet.co.uk/search?q=litpet&options%5Bprefix%5D=last
Original Article: https://pettradextra.newsweaver.com/Newsletter/affe71mdlvd151tgroxbwg?email=true&lang=en&a=2&p=14005125&t=1952653